Meet Jade, a talented hairdresser with over 8 years of experience, who was ready to break free from commission splits, crowded salons, and working under someone else’s rules. Today, she runs a thriving independent hair business out of her own private salon suite at WOW Beauty Shoreditch—and she hasn’t looked back since.
“I wanted freedom—but I still wanted professionalism.”
Jade had been renting a chair in a busy East London salon, juggling client appointments around other stylists and feeling limited in how she could grow her brand.
“I was building my own clientele, but I had no privacy and zero control over the space. I wanted to offer something more high-end for my clients—and do it on my terms.”
That’s when she discovered WOW Beauty and booked a viewing at the Shoreditch location.
“As soon as I saw the salon suites, I knew this was the upgrade my business needed.”
Jade instantly loved the space: private, modern, beautifully designed, and ready to move in. With 24/7 access and flexible rental options, it gave her the freedom to run her business how—and when—she wanted.
“I could finally create the vibe I always dreamed of. The suite is my brand now—from the music to the scents to the lighting. My clients love the experience and I love being in control.”
The Results? A More Profitable, Professional Business
Since moving into WOW Beauty Shoreditch, Jade has:
- Increased her prices – and clients are happy to pay for the elevated experience
- Doubled her repeat bookings thanks to the calm, private environment
- Launched her own haircare line (which she now retails directly from her suite)
- Started collaborating with other WOW professionals on joint services and events
“I’m no longer just a hairdresser—I’m a business owner. WOW Beauty helped me make that leap.”
Advice for Other Stylists Thinking About Going Independent?
“If you’ve got a client base and a vision, go for it. A salon suite at WOW is the perfect way to grow your business without the stress of running a full salon. It’s private, professional, and totally empowering.”
Ready to Start Your Own Success Story?
Join a community of independent beauty professionals at WOW Beauty and take the next step in your career.
Private salon suites now available in Shoreditch, Fulham, Marylebone, Hampstead and more
Book a viewing: simi@wowbeauty.uk
Learn more: www.wowbeauty.uk